Zinari Ventures | From Kenyan Soil

From cherry to cup.

We oversee the full chain, wet mill to dry mill to packaging, using the washed process Kenya is celebrated for.

Cherry harvest

Ripe red cherries are hand-picked by co-op member farmers during the main crop (October to December) and fly crop (April to June), at 1,400 to 2,000m.

Wet milling

Cherries are pulped at the washing station within hours of picking. The mucilage is fermented off and washed away with clean water, preserving the beans' clarity.

Drying

Parchment coffee dries on raised beds over two to three weeks, turned regularly for even moisture reduction to 11 or 12 percent.

Dry milling and grading

Hulling, grading by screen size, density sorting and colour sorting produce clean, export-standard green beans.

Roasting and packaging

We roast to profile and pack in valve-sealed bags with full traceability: farm, co-op, region, grade and roast date.

Screen 17 to 18, premium

The largest bean size and the most sought-after internationally. Full-bodied, with complex acidity and pronounced blackcurrant notes. Our primary export grade.

AB Screen 15 to 16, standard

A combination of A and B screens, equally complex and true to Kenyan terroir. Excellent for cafe supply and the local market.

PB Peaberry

A single round bean per cherry, prized for concentrated sweetness and a bright, lively cup.

Consulting from practitioners.

We do not just consult, we operate. Our advice comes from running our own farm, co-op supply chains and financial operations in Kenya.

Agriculture consulting

From farm setup and crop selection to irrigation, soil management and market linkages. We walk with you from land to profit.

Farm setup and crop planningSite assessment, crop selection, input planning and a seasonal calendar

Soil and irrigation managementSoil testing, fertility planning, drip and overhead irrigation advice

Livestock and poultryGuidance on the livestock and poultry production best suited to you

Post-harvest handlingStorage, packaging, grading and cold-chain advice to reduce losses

Cooperative and group formationHelping farmer groups formalise, govern and access markets collectively

Grant and financing guidanceIdentifying agri-finance products, AGPO, NGO grants and development funding

Technology consulting

Practical digital transformation for agribusinesses and SMEs, solving real operational problems rather than software for its own sake.

Farm management systemsDigital tools for tracking crop cycles, inputs, labour and yields

E-commerce and online storesBuilding and managing online catalogues and ordering platforms

Business process automationAutomating invoicing, orders, inventory tracking and reporting

Mobile and web applicationsCustom-built apps for internal operations or customer-facing services

Data and reporting dashboardsVisualising sales, supply and operational data for better decisions

Digital strategy and trainingHelping leadership and staff adopt technology effectively

Financial and accounting

Bookkeeping, financial planning, tax compliance and business structuring for SMEs and farming enterprises with ambition that needs structure.

Bookkeeping and accountsMonthly reconciliation, ledger management and financial statements

Tax compliance (KRA)iTax filing, VAT returns, PAYE and KRA correspondence management

Business structuringCompany registration, partnership agreements and legal structure advice

Financial planning and budgetingBusiness plans, cash-flow projections and budget frameworks

Farm enterprise accountingCost of production, profitability per crop and season, input budgeting

Investor and lender reportingFinancials for bank applications, SACCO loans and investor updates

Kenya-specific knowledge

We understand KRA, local agricultural systems, co-op structures and Kenyan SME realities. Advice that actually applies here.

Operational, not theoretical

Our team runs active operations. We give you advice we have tested ourselves, not frameworks borrowed from elsewhere.

Long-term partnerships

We are not one-session consultants. We walk with clients over time as the business grows and the challenges change.

Cross-discipline thinking

With agriculture, tech and finance under one roof, we see how each affects the others and give you the complete picture.

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A veterinary doctor with a stethoscope, part of our livestock and poultry advisory team

What we stand for.

To connect Kenyan farms with markets: fairly, transparently, and with an uncompromising standard of quality.

Farm-first sourcing

Every product comes directly from farms and cooperatives. We cut out unnecessary layers and keep the grower at the centre.

Uncompromising quality

Every batch is inspected before it moves. One strict standard across all products, with no exceptions for any client or order size.

Fair to farmers

We pay fair prices and build long-term partnerships. Sustainable agriculture begins with sustainable farmer livelihoods.

Technology-backed operations

We apply digital systems to our own business and help clients do the same, making agriculture more efficient and data-informed.

Where we come from.

Zinari Ventures was born from a simple observation: Kenya grows some of the finest produce and coffee in the world, yet growers often receive too little of its value. Supply chains are long, middlemen are many, and the farmer at the end of the chain is often the last to benefit.

We built Zinari to change that model. We entered commercial agreements with cooperatives like the Wachukuzi Planters Union to process, package and sell their coffee directly, and built direct relationships with farms across Kenya, from Meru to Naivasha, from Thika to Western Kenya.

We also run our own farm and poultry unit. This is not theory for us; we are farmers too. We understand the inputs, the cycles, the risks and the rewards, and that is what makes our consulting different. Today Zinari Ventures is a proud subsidiary of Robin Investments Group Inc.

The people behind Zinari.

Three directors leading our work across agriculture, operations and marketing.

Chief Executive Officer

Victor Maina

Founding CEO and the driving force behind Zinari's vision. Victor leads strategy, farmer partnerships and growth, and oversees the cooperative relationships at the heart of our supply model, including the Wachukuzi Planters Union. He also leads our agriculture consulting engagements.

Strategic leadershipAgribusinessCo-op management

Director of Business Development and Operations

Elijah Mugo

Elijah bridges the field and the marketplace: day-to-day supply chain coordination, quality assurance and growth into new markets. He brings the operational discipline that keeps our product standard consistent at scale, and leads our technology consulting practice.

OperationsBusiness developmentTechnology consulting

Director of Marketing and Business Administration

Moureen Maina

Moureen shapes Zinari's brand voice, manages customer relationships and drives sales across all product lines. She keeps the business running with financial discipline and clear administration, and leads our finance and accounting consulting services.

Marketing and brandAdministrationFinance consulting

Three ways we work.

Fresh produce

Kenyan coffee

Expert consulting

Straight from the farm.

The world's best cup, from Kenya.